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5080 Results for ‘ online advertising’

The Programmatic Marketer

Advertisers’ protracted pursuit of cross-media measurement is gathering pace.

May 17, 2021
Member Exclusive

Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

September 14, 2021
Marketing on Platforms

Why pandemic-era social media fixes haven’t worked — and could backfire — in the complex case of ivermectin

September 13, 2021
Data Regulation

Ad trackers continue to collect Europeans’ data without consent under the GDPR, say ad data detectives

October 4, 2021
Marketing on Platforms

‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend

August 23, 2021
Gaming & Esports

As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen

November 22, 2021
Sponsored

How the ad industry can use its borrowed time to future-proof first-party data solutions

July 22, 2021
Sponsored

WTF is identity for marketers in 2021?

May 14, 2021
WTF Series

WTF is Apple’s ITP 2.3 update?

September 27, 2019
Marketing

‘They’ve come to the party a little bit later’: Why Triller hasn’t left the experimental phase with advertisers just yet

August 9, 2021
The Programmatic Marketer

Ad tech M&A boom continues as Blackstone-backed Liftoff and Vungle merge

August 24, 2021
Content & Commerce

‘One endless loop’: How Golf is using its new retail marketplace as a first-party data play

September 16, 2020
Life Beyond the Cookie

Cheat Sheet: Verizon Media adds shopping data with Catalina partnership

June 29, 2021

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