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Electronic Arts has built its own ad server in a renewed push for ad dollars
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1535
Results for ‘ fair use’
Life Beyond the Cookie
‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
September 26, 2022
The Programmatic Marketer
What if… things turned out differently for AppNexus
June 10, 2022
Audio Anywhere
Why podcast ad buyers are hesitant to spend through demand-side platforms
February 14, 2023
Marketing
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
November 8, 2022
The Programmatic Marketer
‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon
March 1, 2023
Gaming & Esports
Faze Clan is a public company: the rewards are just as big as the risks
July 20, 2022
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
March 15, 2023
Super Bowl
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023
Navigating Economic Instability
Amidst the market carnage, a silver lining is emerging for some ad tech companies
January 4, 2023
The Programmatic Marketer
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
September 29, 2022
Digiday+ Media Briefing
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
December 1, 2022
Publishing in the Platform Era
How The Wall Street Journal hopes to reach young news consumers on TikTok
December 12, 2022
Member Exclusive
Media Briefing: The media industry’s top takeaways of 2022
December 22, 2022
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