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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1535 Results for ‘ fair use’
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    Life Beyond the Cookie

    ‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost

    September 26, 2022
  • The Programmatic Marketer

    What if… things turned out differently for AppNexus

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    Why podcast ad buyers are hesitant to spend through demand-side platforms

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  • Marketing

    Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today

    November 8, 2022
  • The Programmatic Marketer

    ‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon

    March 1, 2023
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    Gaming & Esports

    Faze Clan is a public company: the rewards are just as big as the risks

    July 20, 2022
  • Member Exclusive

    Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out

    March 15, 2023
  • Super Bowl

    Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress

    February 13, 2023
  • Navigating Economic Instability

    Amidst the market carnage, a silver lining is emerging for some ad tech companies

    January 4, 2023
  • The lead image shows an illustration of three people building a question mark.
    The Programmatic Marketer

    Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic

    September 29, 2022
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    Digiday+ Media Briefing

    Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn

    December 1, 2022
  • Illustration of a rocket launching with the TikTok logo on the side.
    Publishing in the Platform Era

    How The Wall Street Journal hopes to reach young news consumers on TikTok

    December 12, 2022
  • Illustration of a puzzle that spells out the word 'media.'
    Member Exclusive

    Media Briefing: The media industry’s top takeaways of 2022

    December 22, 2022
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