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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    2259 Results for ‘ digital readers’
  • WTF Series

    WTF is cookie stuffing?

    January 27, 2023
  • The header image shows a hand holding a phone with the word "news" on the screen.
    Publishing in the Platform Era

    News aggregators aren’t growing like they used to, but publishers still see their value

    October 31, 2022
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    The Programmatic Publisher

    Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’

    November 1, 2022
  • Subscriptions

    Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn

    January 26, 2023
  • Member Exclusive

    Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle

    October 19, 2023
  • The header image shows a hand holding a phone with the word "news" on the screen.
    Beyond Ads

    Semafor sells Verizon on sponsoring its text message interview series

    January 25, 2023
  • Member Exclusive

    Media Briefing: Publishers use registration walls as subscription bridges

    July 21, 2022
  • Marketing on Platforms

    Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok

    September 22, 2022
  • Strategizing for the Future

    Publishers create task forces to oversee AI programs

    April 11, 2023
  • Gaming & Esports

    Why independent esports media is on the rise in 2023

    February 21, 2023
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    Publishing in the Platform Era

    Publishers grapple with younger audiences avoiding the news

    June 23, 2022
  • Sponsored

    How reader attention is driving publisher revenue

    August 12, 2022
  • Member Exclusive

    Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes

    June 29, 2023
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