In the complex landscape of digital advertising, a constant challenge for publishers is to keep current with accurate and reliable benchmark data. Without that information, it’s difficult to understand precisely how ad performance stacks up against the competition.
Given times of global uncertainty and economic headwinds impacting advertising (and consumer) spend, ad performance insights are crucial for publishers striving to optimize their ad revenue strategy. By keeping a close eye on how they are capturing reader attention across ad, page and user attributes, publishers can adapt at the speed of competition. The question is, how?
To help address these challenges, download this report from Sovrn to learn more about:
- Ad performance trends over time
- What factors influence CPM
- Why buyers are moving from viewability to user engagement
- How ad buyers and publishers are preparing for cookie deprecation
Sponsored by: Sovrn