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11833 Results for ‘ digital marketing’

Member Exclusive

Media Briefing: Publishers pitch women’s sports as advertiser interest grows

June 27, 2024
Audio Anywhere

Podcast companies see signs of an improved ad market in 2024

March 1, 2024
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season

September 13, 2023
Business of TV

Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers

September 5, 2024
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

August 5, 2024
The Programmatic Publisher

The semantic slide of programmatic’s power word: ‘curation’

March 31, 2025
Media

Sanofi eyes less carbon, more impact from ads

January 22, 2024
Experimental Channels

The ‘first inning’ of Web3 finds media agencies cautiously testing to stay ahead of potential consumer adoption

June 14, 2022
Life Beyond the Cookie

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say

November 14, 2024
Member Exclusive

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

April 15, 2024
Work Life

Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch up

July 12, 2024
Marketing on Platforms

Google’s antitrust trial spotlights search ads on the final day of closing arguments

May 3, 2024
Navigating Economic Instability

Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market

November 13, 2023

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