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1445 Results for ‘ comscore’

Life Beyond the Cookie

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

September 8, 2025
The Sports Marketing Playbook

As The Players’ Tribune marks first decade, publisher Minute Media plots out its future

October 28, 2024
The Programmatic Publisher

The Guardian bets on unified programmatic ad selling as curation gains ground

June 18, 2025
Brand Safety

Nexxen adds CTV tools to tap into political ad market growth

July 25, 2024
Publishing in the Platform Era

Inside the C-Suite: Complex’s new app is the future of its business, CEO says

August 26, 2025
Zero-click Future

Ranking is out, visibility is in as publishers chip away at AI search optimization

November 3, 2025
Evolving Agencies

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

May 5, 2025
The Creator Economy

The Independent bets big on individual talent-led verticals with the launch of Independent Studio

April 2, 2025
Inside the C-suite

To beat the AI squeeze, Newsweek is building revenue beyond traffic

July 23, 2025
Content & Commerce

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

May 8, 2025
Data & Privacy

How programmatic advertising will evolve this year on the heels of audio growth and privacy changes

May 24, 2023
Member Exclusive

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

January 31, 2024
Gaming & Esports

In graphic detail: Gamers are warming up to in-game ads

March 20, 2023

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