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19953 Results for ‘ brands’

Life Beyond the Cookie

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

July 31, 2024
Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025
Life Beyond the Cookie

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

July 30, 2024
The Creator Economy

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

May 9, 2024
Gaming & Esports

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams

August 7, 2024
The Business of AI

How Babylist’s chief growth officer Lee Anne Grant navigates the AI roadmap

September 10, 2024
Strategizing for the Future

Journey Further’s Will Anderson starts growth consultancy to work alongside agencies

September 23, 2024
Marketing on Platforms

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

April 19, 2024
Retail Revolution

Companies seem determined to make everything a retail media network. How did we get here?

July 12, 2024
Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration

October 3, 2024
Sponsored

How brands are shortening the distance between data collection and purchase

November 17, 2023
Life Beyond the Cookie

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll

February 11, 2025
Experimental Channels

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse

April 24, 2024

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