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3007
Results for ‘ analytics’
Evolving Agencies
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
December 6, 2021
Sponsored
Data cooperatives are unlocking collaborative strategies for brands
February 28, 2021
Member Exclusive
Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it
September 27, 2021
Marketing on Platforms
‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend
August 23, 2021
The Programmatic Marketer
How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices
July 8, 2021
Agency Culture
‘We’re putting the power back in our employees’ hands’: Why a marketing tech company is giving employees a paid week off
August 6, 2021
Member Exclusive
Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback
August 30, 2021
Publishing in the Platform Era
CNN is turning its 5 Things newsletter into a franchise that spans podcasting and TV
May 26, 2021
Content & Commerce
Online gift guides are playing a bigger — and more difficult — role for brands
August 26, 2021
Modern Newsroom
‘I don’t mind waiting’: How employees feel about media companies’ office reopening delays
August 9, 2021
Marketing on Platforms
Media Rating Council denies accreditation for Pinterest’s video ad measurements
June 23, 2021
Modern Newsroom
Why two brothers are betting on creating new brands and e-commerce to grow their media company
August 2, 2021
The Programmatic Marketer
To find new privacy-compliant data sets, Activision turns to data clean rooms
June 16, 2021
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