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  • Why consulting firms won’t win at advertising until they solve these points.
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    Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

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    Data cooperatives are unlocking collaborative strategies for brands

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    Member Exclusive

    Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it

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    Marketing on Platforms

    ‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend

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    The Programmatic Marketer

    How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices

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    ‘We’re putting the power back in our employees’ hands’: Why a marketing tech company is giving employees a paid week off

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    Member Exclusive

    Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

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    CNN is turning its 5 Things newsletter into a franchise that spans podcasting and TV

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    Content & Commerce

    Online gift guides are playing a bigger — and more difficult — role for brands

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    Modern Newsroom

    ‘I don’t mind waiting’: How employees feel about media companies’ office reopening delays

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    Marketing on Platforms

    Media Rating Council denies accreditation for Pinterest’s video ad measurements

    June 23, 2021
  • Galvanized Media
    Modern Newsroom

    Why two brothers are betting on creating new brands and e-commerce to grow their media company

    August 2, 2021
  • first party data
    The Programmatic Marketer

    To find new privacy-compliant data sets, Activision turns to data clean rooms

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