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3003 Results for ‘ analytics’

The Business of AI

Agencies grapple with economics of a new marketing currency: the AI token

March 3, 2026
Retail Revolution

As Target faces issues on multiple fronts, these once-loyal shoppers are still boycotting the chain

August 19, 2025
Member Exclusive

Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing

October 17, 2025
Marketing on Platforms

As Pinterest improves ad platform, advertisers continue to increase spend

May 16, 2025
Looking Back/Ahead to 2024

Creators pick their preferred short-form video platforms

December 28, 2023
Zero-click Future

B2B and DTC marketers find themselves on the zero-click search frontline

July 7, 2025
The Business of AI

Publishers and advertisers face new AI agent oversight hurdles

September 15, 2025
Strategizing for the Future

National CineMedia to offer guarantees on business outcomes this upfront

March 13, 2024
Going Global

MediaSense buys R3 to strengthen its Asian and North American presence

November 12, 2024
Future of Measurement

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

February 25, 2025
The Business of AI

Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers

February 24, 2025
Modern Retail

Publicis buys Mars United Commerce to solidify its prowess in connected commerce

September 19, 2024
Member Exclusive

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

July 1, 2024

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