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12784 Results for ‘ agencies’

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Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

May 26, 2025
Evolving Agencies

WPP is betting its future on getting paid for outcomes

February 27, 2026
Marketing on Platforms

After third postponement, media buyers don’t believe TikTok is going to be banned

June 26, 2025
Brands in Culture

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback

February 10, 2025
Retail Revolution

Marketers and agencies grapple with divisions over who controls retail media spend

March 11, 2025
The Creator Economy

Plus Company agencies combine forces on a new influencer marketing model

October 3, 2024
The Creator Economy

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

March 6, 2025
The Confessions

Confessions of a senior creative on why advertising can’t let originality die

April 11, 2025
The Sports Marketing Playbook

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

April 24, 2026
Brand Safety

How contextual targeting providers’ pitch to brand clients and agencies has changed

March 3, 2025
Digiday Media Buying Summit

Agency execs balance automation and strategy with new ad formats

October 17, 2024
Evolving Agencies

WPP ups the data-driven arms race with the purchase of InfoSum

April 3, 2025
The Business of AI

S4 Capital trades billable hours for outputs as AI redraws agency economics

May 9, 2025

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