You searched for advertising tracking - Page 7 of 245 - Digiday

3185 Results for ‘ advertising tracking’

Future of Measurement

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

December 4, 2025
The Creator Economy

From vibes to data: Why some brands use predictive tech to vet creators

February 2, 2026
Sponsored

How personalization and privacy are shaping how brands and retailers connect with consumers

January 21, 2025
Retail Media Rewritten

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’

August 27, 2025
The Programmatic Publisher

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

January 28, 2025
Brands in Culture

In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

June 1, 2026
Sponsored

The case for in-flight advertising for audience engagement and retargeting

February 24, 2026
AI Revenue Generation

Why OpenAI is ‘running at lightning speed’ to build an ad business

April 21, 2026
Digiday @ CES

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences

January 8, 2025
Member Exclusive

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025
Member Exclusive

Digiday+ Research’s 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

April 11, 2025
Member Exclusive

Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

May 5, 2026
Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024

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