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3185 Results for ‘ advertising tracking’

Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
The Creator Economy

Discord puts proof behind its ad pitch with first measurement push

October 2, 2025
The Business of AI

‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

May 22, 2025
Retail Revolution

As every screen becomes shoppable, attribution problems resurface

December 17, 2025
Sponsored

How taking a unified campaign approach helps brands outperform benchmarks

June 18, 2025
The Sports Marketing Playbook

Programmatic is drawing more brands to this year’s Winter Olympics

February 6, 2026
Member Exclusive

Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

November 20, 2025
The Business of AI

Marketers join OpenAI’s ad pilot, nudged by FOMO

April 27, 2026
Member Exclusive

Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

September 11, 2025
Marketing on Platforms

OpenAI gives ChatGPT ads a visual upgrade

May 21, 2026
Future of Measurement

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

May 22, 2024
Marketing on Platforms

Pinterest ramps up programmatic efforts with latest Amazon hire

June 12, 2025
The Business of AI

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

July 16, 2025

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