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3185 Results for ‘ advertising tracking’

The Programmatic Publisher

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era

June 4, 2025
Super Bowl

Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad

February 14, 2023
The Creator Economy

Roblox’s ad expansion sparks backlash from creator studios

March 10, 2025
Member Exclusive

Future of Marketing Briefing: Why brand builders are back in fashion

April 17, 2026
Member Exclusive

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

June 19, 2025
Sponsored

Amid 2025’s signal crisis, identity graphs are boosting efficiency

May 20, 2025
Marketing on Platforms

GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty

August 16, 2024
Member Exclusive

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

July 23, 2025
Member Exclusive

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

May 7, 2026
Agency Culture

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

July 24, 2025
Sponsored

The state of agentic advertising

May 13, 2026
Member Exclusive

Future of TV Briefing: CTV identity matches are usually wrong

February 11, 2026
The Business of AI

Why brands and agencies are putting AI chiefs in their C-Suites

April 15, 2025

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