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Publicis and The Trade Desk settle their dispute, but tell no one why
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    3185 Results for ‘ advertising tracking’
  • Publishing in the Platform Era

    Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

    November 28, 2023
  • Marketing on Platforms

    Apple’s AI-hype at WWDC underlines its position as the final boss of Big Tech

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  • Brand Safety

    Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings

    February 7, 2025
  • Illustration of two hands exchanging desserts labeled “data” — one holds a layered cake with binary code, the other a chocolate cupcake — symbolizing data sharing or collaboration.
    Sponsored

    How data collaboration is forging scalable new revenue streams for hybrid business models

    April 15, 2025
  • Retail Revolution

    Marketers and agencies grapple with divisions over who controls retail media spend

    March 11, 2025
  • Member Exclusive

    Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions

    November 22, 2023
  • Sponsored

    How cookie deprecation, first-party data and privacy regulations are impacting the data landscape

    March 11, 2024
  • Marketing on Platforms

    X tries to win back advertisers with self-reported video stats

    December 13, 2024
  • Member Exclusive

    Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

    May 29, 2025
  • The Business of AI

    ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

    September 25, 2025
  • The Business of AI

    The winners and losers of Google’s AI Mode

    May 29, 2025
  • Sponsored

    Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

    May 29, 2025
  • The Business of AI

    Innovation meets litigation: How media companies are tackling AI’s complex impact

    December 4, 2024
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