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Publicis and The Trade Desk settle their dispute, but tell no one why
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3185
Results for ‘ advertising tracking’
Publishing in the Platform Era
Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
November 28, 2023
Marketing on Platforms
Apple’s AI-hype at WWDC underlines its position as the final boss of Big Tech
June 11, 2024
Brand Safety
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
February 7, 2025
Sponsored
How data collaboration is forging scalable new revenue streams for hybrid business models
April 15, 2025
Retail Revolution
Marketers and agencies grapple with divisions over who controls retail media spend
March 11, 2025
Member Exclusive
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
November 22, 2023
Sponsored
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
March 11, 2024
Marketing on Platforms
X tries to win back advertisers with self-reported video stats
December 13, 2024
Member Exclusive
Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half
May 29, 2025
The Business of AI
ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents
September 25, 2025
The Business of AI
The winners and losers of Google’s AI Mode
May 29, 2025
Sponsored
Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux
May 29, 2025
The Business of AI
Innovation meets litigation: How media companies are tackling AI’s complex impact
December 4, 2024
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