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3185 Results for ‘ advertising tracking’

Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

May 2, 2025
Navigating Economic Instability

Tariffs, inflation and the ad market’s race for flexibility

February 4, 2025
Member Exclusive

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

March 27, 2025
Sponsored

The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty

August 26, 2025
Retail Revolution

Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet

December 4, 2024
Equality and Opportunity

Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts

May 9, 2024
Member Exclusive

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

May 27, 2025
The Creator Economy

YouTube Shorts view count update wins over brands — but creators aren’t sold

April 7, 2025
Sponsored

Why advertisers must address attention first to optimize privacy-friendly targeting

February 8, 2024
The Creator Economy

Creators are standing up IRL events to soak up more of brands’ marketing dollars

July 29, 2025
Member Exclusive

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address

December 13, 2023
The Creator Economy

Podcast consumption shifts toward connected TVs

May 7, 2025
Marketing on Platforms

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready

November 29, 2024

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