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3185 Results for ‘ advertising tracking’

The Sports Marketing Playbook

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

May 19, 2026
Member Exclusive

Media Briefing: From blocking to licensing, publishers inch toward leverage with AI

October 9, 2025
Brands in Culture

Heineken uses hard numbers to foster better representation in social media ads

June 6, 2025
Member Exclusive

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

December 3, 2025
Member Exclusive

Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025

January 8, 2025
Life Beyond the Cookie

Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers

July 24, 2024
Life Beyond the Cookie

Google’s third-party cookie saga: theories, hot takes and controversies unveiled

April 26, 2024
The Sports Marketing Playbook

CMOs look for better measurement to justify sports sponsorship spending

July 28, 2025
Audio Anywhere

Why media companies are pushing podcasts at SXSW ‘Trojan-horse style’

February 26, 2024
Life Beyond the Cookie

Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout

August 9, 2024
Member Exclusive

Media Briefing: The top trends in the media industry for 2025

December 18, 2025
Retail Revolution

Amazon and Instacart’s former advertising leader is transforming the way Walmart grows

July 31, 2025
Gaming & Esports

Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative

October 25, 2024

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