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Publicis and The Trade Desk settle their dispute, but tell no one why
Media
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Special Projects
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3185
Results for ‘ advertising tracking’
Future of Measurement
Attention metrics step forward in guidelines — as their value is questioned
September 4, 2024
Member Exclusive
Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market
April 30, 2025
WTF Series
WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
May 26, 2025
Sponsored
WTF is composable identity?
April 24, 2025
Modern Retail
Nike’s tentative turnaround suggests its return to brand plan is working
October 2, 2025
Member Exclusive
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
July 21, 2025
The Business of AI
Marketers have a new audience to worry about — large language models
December 20, 2024
The Creator Economy
LinkedIn emerges as a serious player in the creator economy
May 5, 2025
Member Exclusive
Pitch deck: How Amazon is talking to marketers about Performance+
May 22, 2024
Sponsored
How publishers like Axios turn engagement data into revenue
May 21, 2025
Marketing on Platforms
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
December 25, 2024
Strategizing for the Future
Digital OOH’s growth has media agencies make more use of its data and measurement options
June 6, 2024
Sponsored
How data connectivity helped Windstar Cruises optimize spend and increase bookings
April 9, 2025
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