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    3197 Results for ‘ advertising tracking’
  • Subscriptions

    In the search for consumer revenue, publishers start tracking lifetime value

    March 20, 2018
  • Marketing on Platforms

    Pivot to traditional: Direct-to-consumer brands sour on Facebook ads

    June 7, 2018
  • Media

    The New York Times brings unified ad, editorial approach to its new article page

    May 8, 2018
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    ‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data

    April 2, 2018
  • Privacy
    Data Regulation

    Publishers, ad tech firms scramble to comply with GDPR

    May 14, 2018
  • Subscriptions

    Go Dutch: De Correspondent is coming to America with an innovative twist on paid content

    June 11, 2018
  • Future of TV

    To identify unsafe content, YouTube tries asking creators to rate their own videos

    April 24, 2018
  • Facebook Watch
    Publishing in the Platform Era

    Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies

    April 5, 2018
  • Data Regulation

    ‘They want to be seen as doing something’: Companies want credit for trying to comply with GDPR

    May 4, 2018
  • Member Exclusive

    Digiday Research: Where publishers get their revenues

    April 16, 2018
  • Marketing

    It’s the ROI, stupid: Advertisers talk a big game on brand safety, but rarely follow through

    April 24, 2018
  • Modern Newsroom

    How The Washington Post is building its tech platform, Arc

    May 24, 2018
  • Marketing on Platforms

    American Express will use ad targeting on NYC taxis

    April 10, 2018
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