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3197 Results for ‘ advertising tracking’

Subscriptions

In the search for consumer revenue, publishers start tracking lifetime value

March 20, 2018
Marketing on Platforms

Pivot to traditional: Direct-to-consumer brands sour on Facebook ads

June 7, 2018
Media

The New York Times brings unified ad, editorial approach to its new article page

May 8, 2018
The Programmatic Marketer

‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data

April 2, 2018
Data Regulation

Publishers, ad tech firms scramble to comply with GDPR

May 14, 2018
Subscriptions

Go Dutch: De Correspondent is coming to America with an innovative twist on paid content

June 11, 2018
Future of TV

To identify unsafe content, YouTube tries asking creators to rate their own videos

April 24, 2018
Publishing in the Platform Era

Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies

April 5, 2018
Data Regulation

‘They want to be seen as doing something’: Companies want credit for trying to comply with GDPR

May 4, 2018
Member Exclusive

Digiday Research: Where publishers get their revenues

April 16, 2018
Marketing

It’s the ROI, stupid: Advertisers talk a big game on brand safety, but rarely follow through

April 24, 2018
Modern Newsroom

How The Washington Post is building its tech platform, Arc

May 24, 2018
Marketing on Platforms

American Express will use ad targeting on NYC taxis

April 10, 2018

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