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Electronic Arts has built its own ad server in a renewed push for ad dollars
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3191
Results for ‘ advertising tracking’
Marketing on Platforms
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
December 6, 2024
Digiday Awards
The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
August 12, 2025
The Creator Economy
In Graphic Detail: How podcasts are earning their spot in the premium ad tier
June 4, 2025
Marketing on Platforms
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
February 5, 2026
Marketing on Platforms
As AI reshapes search, TikTok turns discovery into a performance pitch
June 15, 2026
WTF Series
WTF is brands’ new investment in creator-generated content?
August 7, 2025
The Sports Marketing Playbook
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
April 9, 2026
WTF Series
WTF is open-source marketing mix modeling?
February 17, 2025
The Creator Economy
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
April 18, 2025
Business of TV
Meta eyes CTV expansion to fuel its next wave of ad growth
April 27, 2026
Member Exclusive
Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
December 30, 2024
Member Exclusive
Ad Tech Briefing: Containerization moves from concept to competition
June 2, 2026
Digiday Publishing Summit
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
November 6, 2024
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