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3185 Results for ‘ advertising tracking’

Sponsored

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

November 19, 2024
Sponsored

The state of social media marketing for publishers | Trends and tactics shaping paid social

May 15, 2025
Sponsored

Why performance marketing means nothing without consumer trust

August 6, 2025
Brand Safety

Newsguard debuts new automation tools for tracking election-related misinformation

March 1, 2024
Google on Trial

‘You can nullify the effects of what looks like change’: OpenX CEO John Gentry on its legal quarrel with Google

August 6, 2025
The Programmatic Marketer

Advertisers may be pulling back – just not from Amazon

May 2, 2025
Sponsored

The AI traffic cliff is proving why revenue resilience matters

November 19, 2025
Member Exclusive

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

May 29, 2026
Beyond Ads

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

April 29, 2026
Sponsored

Is digital in-flight advertising missing from marketers’ media mix?

July 24, 2025
The Business of AI

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

November 17, 2025
Sponsored

Amid signal loss and fragmentation, omnichannel orchestration is driving performance

October 16, 2025
Marketing on Platforms

Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans

June 11, 2025

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