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8656 Results for ‘ Marketing Strategy’

The Creator Economy

Urban Outfitters shifts its influencer strategy from reach to participation

February 26, 2026
Sponsored

ACR data is invaluable, but only if it lives within DSPs

May 27, 2026
Brands in Culture

Why Gen Z content creators were a key part of the NFL Draft

May 3, 2023
Beyond Ads

Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium

August 26, 2022
Sponsored

When every screen becomes a gaming screen: Lessons from 4As Gaming Day

December 9, 2025
Sponsored

Why business-to-person marketing requires a new identity approach

May 6, 2025
The Sports Marketing Playbook

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

May 19, 2026
Digiday Awards

Uber, Time and eos are 2026 Future Leader Awards finalists

April 21, 2026
Sponsored

In the age of AI search, a domain is a critical differentiator

October 16, 2025
Evolving Agencies

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

March 4, 2026
Agency Culture

Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy

May 30, 2023
Digiday Awards

Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023
Sponsored

How marketers are using cross-platform measurement to optimize in real time

March 3, 2026

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