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8646 Results for ‘ Marketing Strategy’

Beyond Ads

How the NBA hopes to use generative AI to attract more users to its app

October 25, 2023
Beyond Ads

Liquid I.V. spends more in ads to reach Gen Z, millennials

May 9, 2023
Sponsored

Acquisition, engagement and retention: Using marketing to take on streaming’s top challenges

May 4, 2023
Member Exclusive

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

January 23, 2024
Member Exclusive

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

February 27, 2024
Sponsored

Post-omnichannel marketing has marketers reevaluating the customer journey

May 31, 2023
Sponsored

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

June 12, 2025
Retail Revolution

‘Building a direct relationship with the customer’: How Athleta is leveraging its online community to build brand awareness

February 14, 2022
Member Exclusive

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

May 7, 2024
Beyond Ads

Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

May 22, 2023
Member Exclusive

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 6, 2023
The Business of AI

How media agencies are shifting toward generative AI content in influencer marketing

March 26, 2024
Member Exclusive

Media Briefing: How publishers spent summer 2024

September 5, 2024

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