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8646 Results for ‘ Marketing Strategy’

Member Exclusive

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

May 14, 2024
Member Exclusive

Research Briefing: Small publishers worry less about measurement than larger publishers

July 27, 2023
Member Exclusive

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

April 9, 2024
Gaming & Esports

Advertisers are coming back into esports — but with caution

January 29, 2024
The Creator Economy

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget

April 14, 2023
Digiday @ CES

Lenovo’s CMO on marketing its AI-powered technologies in a new and crowded market

January 22, 2024
Life Beyond the Cookie

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

July 30, 2024
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast

August 14, 2024
Experimental Channels

Why Chobani’s new CMO Thomas Ranese is taking a tech-driven approach to CPG marketing

November 7, 2023
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

August 19, 2024
Retail Revolution

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position

May 24, 2024
Member Exclusive

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

February 6, 2024
Digiday+ Research

CMO Strategies: A playbook for marketing channels from social media to streaming

October 11, 2023

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