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8646 Results for ‘ Marketing Strategy’

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Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension

March 31, 2025
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The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

February 24, 2025
Life Beyond the Cookie

‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox

January 23, 2024
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The state of social media marketing for publishers | Trends and tactics shaping paid social

May 15, 2025
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How advertisers are building performance marketing into awareness-driven TV strategies

May 9, 2023
Brands in Culture

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

July 23, 2024
Brands in Culture

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data

October 7, 2024
Sponsored

Q&A: How attention, search and recall are creating more effective video ad metrics

May 1, 2024
Marketing

How Blue Apron meal kit is revamping its marketing strategy with digital video

May 13, 2022
Marketing on Platforms

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

April 10, 2024
Brands in Culture

How Sonos plans to market its new Ace high-end headphones in a noisy category

June 7, 2024
Beyond Ads

Why the NFL released an AI-powered game with Amazon

November 17, 2023
Marketing on Platforms

The Digiday Podcast welcomes Kimeko McCoy as its new co-host

October 3, 2023

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