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8646 Results for ‘ Marketing Strategy’

Member Exclusive

CMO Strategies: How retail media has become a growing marketing channel

July 25, 2023
Member Exclusive

Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

August 13, 2024
The Programmatic Marketer

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy

April 29, 2024
Beyond Ads

Inside NFL’s pitch to include NIL talent in its collegiate marketing program

October 12, 2023
Member Exclusive

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

January 7, 2026
Brands in Culture

Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts

August 4, 2023
Member Exclusive

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

March 22, 2024
The Business of AI

AI Briefing: How Priceline and other e-commerce companies are approaching generative AI

February 19, 2024
Brands in Culture

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year

January 18, 2024
Experimental Channels

How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms

January 23, 2024
Brands in Culture

The Children’s Place hopes celebs’ star power will help boost brand awareness

November 27, 2023
Member Exclusive

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

April 4, 2024
Marketing on Platforms

Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge

November 14, 2023

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