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8646 Results for ‘ Marketing Strategy’

Member Exclusive

CMO Strategies: Retail media’s rise — from Amazon to eBay

June 26, 2024
Member Exclusive

Research Briefing: Amazon faces retail media competition from Walmart and Target

June 27, 2024
The Creator Economy

More money is flowing into creator marketing — just not directly to creators

September 3, 2025
Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand

April 1, 2024
The Creator Economy

Why Cirque du Soleil is creating its own influencer network

October 31, 2023
The Business of AI

AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform

May 27, 2024
Member Exclusive

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

September 30, 2024
The Business of AI

AI Briefing: How top brands are saving more time and money with generative AI

June 10, 2024
Content & Commerce

Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy

June 24, 2024
Sponsored

How fan engagement is unlocking new approaches to identity

January 29, 2024
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

September 2, 2024
The Creator Economy

The definitive guide to what’s in and out for influencer marketing in 2023

August 10, 2023
Brands in Culture

How to prepare for Gen Alpha: Invest in YouTube, gaming and learning

July 8, 2024

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