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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    7864 Results for ‘ Creativity’
  • Brands in Culture

    Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z

    January 26, 2026
  • Illustration of a clickable TV-shaped cube with shopping cart icons and “Click to buy” text, representing shoppable ads on connected TV.
    Sponsored

    The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

    April 30, 2025
  • The Sports Marketing Playbook

    Athlete creators have become must-have partners for brands at March Madness

    March 27, 2025
  • Sponsored

    An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

    February 26, 2025
  • The Creator Economy

    CTV looks to invest in creator content to win over more ad dollars

    August 21, 2025
  • Managing Through Crisis

    Vista Equity Partners’ TripleLift implements ‘significant’ layoffs

    July 14, 2025
  • Super Bowl

    Inside Doritos’ ‘creator-led’ marketing strategy

    February 12, 2025
  • The Creator Economy

    VTubers are catching marketers’ eyes in 2025

    August 18, 2025
  • Evolving Agencies

    IPG vet Joshua Lowcock takes on a new role at Quad

    October 23, 2023
  • Digiday Awards

    New York Times Advertising , L’Oréal Groupe, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

    May 6, 2025
  • Evolving Agencies

    After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

    May 5, 2025
  • The 2026 Notebook

    Crisis, culture and costs: The new reality of the modern CMO

    January 7, 2026
  • The Business of AI

    While AI isn’t bad, it does have a serious branding problem

    August 2, 2024
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