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7864 Results for ‘ Creativity’

Marketing on Platforms

What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame

January 13, 2025
Digiday @ Advertising Week

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

October 7, 2024
The Business of AI

Agencies grapple with economics of a new marketing currency: the AI token

March 3, 2026
The Creator Economy

How some creators are using AI to make higher quality content – faster – for platforms

September 28, 2023
Experimental Channels

Why DSW and other brands are pivoting back to ‘old’ marketing tactics

June 3, 2026
The Creator Economy

Urban Outfitters shifts its influencer strategy from reach to participation

February 26, 2026
The Creator Economy

Behind Unilever’s creator and social strategy for next year’s World Cup

November 11, 2025
Brands in Culture

How Reformation hopes viral moments help it become ‘part of a cultural conversation’

February 20, 2025
Digiday @ CES

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves

January 9, 2025
The Business of AI

Why a Samsung-backed startup is testing AI search ads

February 26, 2025
Member Exclusive

Future of TV Briefing: How sports will hog the ball in this year’s upfront

March 26, 2025
Managing Through Crisis

In graphic detail: The numbers making the case for what holdcos could be

March 27, 2026
AI Revenue Generation

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

November 25, 2025

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