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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    7864 Results for ‘ Creativity’
  • Member Exclusive

    Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

    January 27, 2025
  • Retail Revolution

    Lowe’s Media Network eyes incrementality amid marketer budget pressures

    May 26, 2025
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    Sponsored

    How personalization and privacy are shaping how brands and retailers connect with consumers

    January 21, 2025
  • Agency Culture

    The holdco exodus is becoming a founding, independent class

    May 19, 2025
  • The Business of AI

    How E.l.f. Beauty is using AI to alleviate the workload of its workforce

    April 1, 2026
  • The Business of AI

    Dentsu launches paid search tool that uses AI to speed up creativity and optimization

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  • Evolving Agencies

    WPP has its next CEO – but what do clients make of the heir apparent?

    July 11, 2025
  • Marketing on Platforms

    Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars

    February 14, 2025
  • The Business of AI

    Meta adds more AI features for advertisers with new image and text generation tools

    May 8, 2024
  • Member Exclusive

    Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

    May 8, 2026
  • The 2025 Notebook

    What won’t happen in 2025

    January 6, 2025
  • graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.
    Member Exclusive

    Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

    April 29, 2026
  • Illustration of a white rabbit coming out of a Google hat.
    Member Exclusive

    Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen

    May 2, 2025
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