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6477 Results for ‘ Brand Engagement’

WTF Series

WTF is Ad Context Protocol (AdCP)?

October 15, 2025
Member Exclusive

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

December 22, 2025
The Programmatic Marketer

Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results

June 27, 2024
Member Exclusive

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

May 19, 2025
Gaming & Esports

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams

August 7, 2024
Sponsored

The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

May 8, 2024
Member Exclusive

Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

June 3, 2024
Beyond Ads

The NBA looks to increase marketing moments and draw more advertisers with new tournament event

November 8, 2023
Member Exclusive

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

June 19, 2025
Brands in Culture

Why Whirlpool is tapping influencers to boost awareness of its in-school laundry program

November 14, 2023
Member Exclusive

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

December 3, 2025
Sponsored

Why brands are relying on multi-screen attribution insights

May 23, 2024
Member Exclusive

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

April 9, 2024

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