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    6477 Results for ‘ Brand Engagement’
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    Despite retail media’s growth, in-store measurement is still playing catchup

    September 12, 2024
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    Why connectivity is critical for clean rooms to turn signal loss into signal gain

    April 11, 2024
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    Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

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    Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch

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    PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

    June 11, 2024
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    Marketing Briefing: Why marketers are all about ‘nontraditional formats’ now

    October 8, 2024
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    Digiday+ Research: A guide to emerging trends in Gen Z news consumption 

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    Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands

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    Why advertisers are adding attention metrics to content-based targeting

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  • Gaming & Esports

    Advertisers are coming back into esports — but with caution

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  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    Member Exclusive

    Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

    March 10, 2025
  • A graphic image of a scale leaning more slightly to one side. This represents how publishers and advertisers are moving beyond scale and focusing on quality content.
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    Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends

    December 17, 2024
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