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6477 Results for ‘ Brand Engagement’

The 2024 Notebook

With Gen Z all about the group chat now, here’s how marketers are adapting

January 2, 2024
Digiday @ Cannes

Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators

June 19, 2024
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook

January 8, 2025
Upfronts

‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime

May 8, 2026
Member Exclusive

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

October 15, 2024
The Creator Economy

How independent agencies are staking their claim in the creator economy

November 19, 2024
Gaming & Esports

Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues

November 18, 2024
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on

June 14, 2024
The Business of AI

Buying with bots: AI search raises the bar for tailored shopping and transparency

November 22, 2024
Member Exclusive

Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI

April 6, 2026
Member Exclusive

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

April 4, 2024
Member Exclusive

Research Briefing: Facebook loses favor with publishers, brands and agencies

March 14, 2024
The Business of AI

A wish list with limits: What publishers want to see from Google’s AI licensing deals

July 28, 2025

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