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6477
Results for ‘ Brand Engagement’
Member Exclusive
Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves
August 8, 2024
Marketing on Platforms
How the Biden-Harris administration revitalized the White House’s digital strategy
October 21, 2024
Member Exclusive
Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
May 4, 2026
Brands in Culture
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
July 8, 2024
Gaming & Esports
As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
June 26, 2024
Brands in Culture
Drake-Kendrick feud shows how fandom has become a battleground
December 3, 2024
Member Exclusive
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
May 18, 2026
Member Exclusive
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
April 9, 2025
Marketing on Platforms
Amidst social media fragmentation, marketers question Threads’ value after initial surge
September 5, 2023
Member Exclusive
Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
August 20, 2024
Marketing on Platforms
Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet
November 18, 2024
Marketing on Platforms
Two years post acquisition, and X’s relationship with advertisers has never been more complex
October 28, 2024
The Programmatic Marketer
Criteo seeks new chief executive after Megan Clarken announces pending exit
August 27, 2024
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