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6477 Results for ‘ Brand Engagement’

Third-Party Cookie Primer

Why in-game advertising companies see potential benefits in the death of the third-party cookie

February 1, 2024
Member Exclusive

Future of Marketing Briefing: AI companies are staffing up for a reputation fight

January 23, 2026
Member Exclusive

Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale

May 14, 2026
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu

January 13, 2025
Member Exclusive

Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed

November 5, 2024
Member Exclusive

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

January 19, 2026
Sponsored

From FAST channels to co-viewing, CTV advertising will look different in 2024

November 29, 2023
Marketing on Platforms

Advertisers don’t seem too tempted by Meta putting ads on Threads

July 18, 2024
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
Upfronts

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

May 18, 2026
Retail Revolution

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow

November 25, 2024
Modern Retail

Publicis buys Mars United Commerce to solidify its prowess in connected commerce

September 19, 2024
Sponsored

Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

May 29, 2025

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