Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

MrBeast’s creator platform signals a more programmatic creator economy

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Marketing

Marketing on Platforms

TikTok launches MCP server to let AI agents run campaigns

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.

4 hours ago

Related Coverage

TikTok rebrands its advertiser pitch around full-funnel ambition
TikTok recreates its ads for billboards through Vistar partnership
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets

Featured

Marketing on Platforms

OpenAI has quietly launched its ads manager as it races to build out its ads business

April 10, 2026

Marketing on Platforms

The Trade Desk is changing how advertisers buy — and what they can see

April 6, 2026

Retail Revolution

Google says its AI-powered ads help some brands lift online sales by 80%

April 8, 2026

Marketing on Platforms

Ad tech is lining up behind OpenAI (it’s been here before)

13 hours ago
The Creator Economy

Why Target killed its creator program, launched 2 new ones

13 hours ago
Sponsored

The state of agentic advertising

2 hours ago
Brands in Culture

How GameStop went from struggling retailer to eBay bidder

May 12, 2026
Marketing on Platforms

OpenAI makes it easier to run shopping ads in ChatGPT

May 12, 2026
AI Revenue Generation

Marketers strain to juggle media budgets, AI and high expectations from CEOs

May 11, 2026
Member Exclusive

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

May 11, 2026
Digiday Programmatic Marketing Summit

‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+

May 11, 2026
Member Exclusive

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

May 8, 2026
Member Exclusive

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

May 7, 2026
Digiday @ Possible

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

May 7, 2026
Retail Media Rewritten

How Ace Hardware built its employee AI assistant

May 6, 2026
Digiday @ Possible

Marketers at Possible adjust to the realities of AI while trying to stay human

May 6, 2026

1
2
3
…
891
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved