Marketing

With the rise of the chief AI officer, it’s time to examine ‘czar’ culture

Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend? 

Related Coverage

• The rise of the chief AI officer 
• Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’