First awarded in 1984, MTV’s Moonman award is getting an update for 2015.
In anticipation of this Sunday’s Video Music Awards hosted by IRL-emoji herself, Miley Cyrus, MTV unveiled a Moonman emoji for Twitter users, making it the first network to have its own award show emoji.
OOOH THEY MADE AN EMOJI OF MY @MTV MOON MAN REDESIGN !!! #VMAS !!! WE COME IN PEACE !!! pic.twitter.com/ekMnZDQe8X
— JEREMY SCOTT (@ITSJEREMYSCOTT) August 24, 2015
Tweets using #VMA and #VMAs will be tagged with neon-colored Moonman emoji created by fashion designer Jeremy Scott, who is also dressing Cyrus. The emoji was inspired by the actual Moonman award that will be given to winners and which also got a redesign by Scott last week.
Moschino’s creative director @ITSJEREMYSCOTT redesigned the @MTV #VMAs Moonman! https://t.co/fYYpEaU4fQ pic.twitter.com/IhfYIkDTZv — Moschino (@Moschino) August 18, 2015
MTV says the emoji only furthers the awards ceremony as an “iconic social event,” which is true because last year’s event garnered 12.6 million tweets, according to Nielsen Social. (Television ratings, however, dipped 18 percent compared to 2013.)
Of course, MTV isn’t the first to have its own Twitter emojis. Other live events, including the World Cup and Eurovision, also have teamed up with the social network to include mini-emojis with specific hashtags.
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.