Digiday+ Research: Publishers and ad execs grow cynical of third-party cookie depreciation

There's a growing cynicism among agencies, brands and publishers regarding any progress ever being made toward Google's plan to kill the third-party cookie.

Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies.

Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube

This week's Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to -- and not cannibalizing -- the latter.

Digiday+ Research deep dive: Twitter’s strength holds among publishers

There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches.

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? 

Media Briefing: Axios enters the banner ad business

In this week’s Media Briefing, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher's plan to start selling standard display ads next month.

Digiday+ Research: More agencies are posting on social every day – but is it just for show?

A Digiday survey revealed that more agency professionals are posting on social media on behalf of their clients on a daily basis. But the survey results failed to reveal a reason why.