Digiday+ Member Exclusives
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Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson
In this week's Media Briefing, media editor Kayleigh Barber interviews The Atlantic's Nicholas Thompson about the state of the publisher's subscription business.
April 21, 2022 -
Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall
This week's Future of TV Briefing recaps what brand and agency executives had to say about the state of connected TV advertising during a virtual Town Hall session as part of Digiday's Future of TV Week this week.
April 20, 2022 -
Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
Independent search consultancy R3 found that new business pitches are down 24% year-over-year as of this past February and that the pitches that are running are for 47% less money year over year.
April 19, 2022 -
Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit
Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow's new business models; and value your agency's human talent because they're the difference between one agency and another.
April 18, 2022 -
Case Study: How Turner Sports is enticing audiences with a crypto strategy
Community, rewards and gaming are three methods Yang Adija is testing to get audiences engaged with the blockchain.
April 15, 2022 -
Media Briefing: Publishers’ new headache is sorting out clean room support
In this week's Media Briefing, senior media editor Tim Peterson looks into the scalability and interoperability issues that publishers are confronting with clean rooms.
April 14, 2022 -
Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations
This week's Future of TV Briefing looks at the growing push among TV network owners to get advertisers to expand their upfront deals' demographic targets.
April 13, 2022 -
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs.
April 12, 2022