Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform

While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975.

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

The slides are devoted to telling a story that WeAre8 hopes will run counter to the surveillance capitalism narrative that has come to define the largest social media companies.

Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how retail media is growing as a marketing channel.

Media Briefing: Musical chairs among the media industry executive suite

Just past the midway point of 2023, the executive levels of many media companies look a lot different than they did at the beginning of the year. 

Future of TV Briefing: The push-pull for creators between short-form and long-form video

This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare.

Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown

The oversaturation concern makes sense but concerns are overblown, according to marketers, agency execs and influencer marketing experts, who say they aren’t seeing a tipping point anytime soon. 

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

Independent agencies are finding a niche in developing their measurement capabilities leveraging marketing mix modeling – and it is helping them differentiate from the holding companies and smaller agencies in this area.