Apple está construyendo una plataforma conforme a la demanda

Puede que Apple haya hecho saltar por los aires el negocio de los anuncios digitales, pero ha dejado suficiente terreno fértil para construir su propio juego, ahora más centrado en los dólares de los medios de comunicación. La empresa está construyendo una plataforma enfocada en la demanda, a juzgar por sus últimas ofertas de empleo. […]

Future of TV Briefing: How the economic downturn is affecting the market for streaming programming

This week’s Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn.

Marketing Briefing: Experts say creators must ‘adapt or die’ in light of Instagram’s pivot to video

While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow.

Digiday+ Research deep dive: Publishers don’t make money on TikTok, but that’s not stopping them rushing on to the platform this year

A Digiday survey found that publishers' relationship with TikTok is complex. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building.

Media Buying Briefing: How the recession is affecting independent agencies

Some in the marketing and media landscape are already feeling the pinch of a recession, both at holding companies and indie shops serving up media, digital, experiential, performance and creative work.

Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR

With the U.S. augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, publishers have a strong incentive to invest more in these technologies.

Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux.

Future of TV Briefing: How search stands to play a bigger part in digital video strategies

This week’s Future of TV Briefing looks at how platforms like TikTok and Pinterest are providing opportunities for search-oriented video approaches.