Digiday+ Member Exclusives
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Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing
Digiday caught up with Hiroki Asai to chat about the changes as well as Airbnb’s approach to marketing.
May 17, 2022 -
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch.
May 16, 2022 -
Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches
In this week's Media Briefing, media editor Kayleigh Barber checks in on how publishers' attempts to win over advertisers with their shoppable video and livestream shopping programs are going.
May 12, 2022 -
Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market
This week's Future of TV Briefing looks at Samsung's pitch for advertisers to run their upfront deals through its demand-side platform and the potential for other streaming ad sellers to follow suit.
May 11, 2022 -
Case Study: How CPGs are preparing for the demise of third-party cookies
La Colombe Coffee Roasters is upping its media spend to fortify its first-party data and developing ‘custom cohorts’
May 10, 2022 -
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs.
May 10, 2022 -
Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies
As the ANA carefully moves its Cross Media Measurement initiative forward, some agency execs worry it's taking too long, and might not achieve the parity that's hoped for.
May 9, 2022 -
Media Briefing: How publishers’ commerce businesses can undercut their ad sales and overall revenue
In this week's Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers' ad sales teams that they are losing clients to their commerce counterparts.
May 5, 2022