Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing

A rarity in the male-dominated VC world, Partalo believes that now that the media world has been optimized to the hilt, the content world is next up, given the ease of access to technology like AI. 

Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry.

Digiday+ Research: Most publishers agree a recession is coming, but a third haven’t done anything to prepare

Publisher worry concerning an impending recession and the actions being taken to prepare aren't proportional to those expectations.

Marketing Briefing: Despite more pressure on Q4 this year and the start of ’23, marketers are taking it ‘one month at a time’

Despite that added pressure to Q4, some marketers still don’t have a clear picture on their plans for the quarter as planning windows have shortened for some.

Digiday+ Research: Agencies’ confidence in marketing channels isn’t shaking out well for Meta

Digiday+ Research asked agency professionals about how their confidence across various marketing channels is shaking out compared with the beginning of the year and found that confidence is growing in many cases – but not all.

Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4

Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available.

Media Briefing: Media company matchmakers, September 2022 edition

It's time for another round of media company matchmakers as we predict where the M&A story goes next.