Digiday+ Member Exclusives
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Future of TV Briefing: Ad-supported streaming enters the broadcast era
This week’s Future of TV Briefing looks at how Netflix's and Disney+'s plans to add ad-supported tiers are ushering in the broadcast era of streaming.
May 4, 2022 -
Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
It’s still unclear if the metaverse will become that next big thing or be yet another quick fad that marketers were once pouring cash into a la apps like Clubhouse or Peach or technologies like chatbots or AR and VR.
May 3, 2022 -
Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up
Private equity money has been hunting for agencies, particularly in the performance marketing space to acquire or fold into other agencies in order to broaden services in demand from marketers.
May 2, 2022 -
Media Briefing: With the looming cookie apocalypse, ‘fully prepared’ publishers are going it alone, while others want to band together
In this week's Media Briefing, media editor Kayleigh Barber checks in on publishers' post-cookie preparations.
April 28, 2022 -
Future of TV Briefing: 5 questions about Netflix’s ad-supported plans
This week’s Future of TV Briefing picks out some of the big questions that TV and streaming ad buyers are puzzling over as Netflix prepares to launch an ad-supported tier.
April 27, 2022 -
Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech.
April 26, 2022 -
Media Buying Briefing: How holding company media agencies employ clean rooms to secure higher ‘fidelity’
Clean rooms are an increasingly important step in the buy-sell process, helping to ensure compliance with privacy rules as they ostensibly bring more transparency to data.
April 25, 2022 -
Digiday+ Research: What top ad-supported TV platforms offer advertisers
Escalating viewership for ad-supported streaming services means not only will more eyes be on screens, but revenue is expected to increase as well. U.S. revenue for ad-supported streaming platforms will triple between 2020 and 2026 to $31 billion. To gain an edge in the streaming wars and stand out to advertisers, ad-supported platforms are offering brands options to curry favor among consumers, increase purchase intent and reach large audiences and niche segments. In this report, Digiday presents an industry-level look at special ad offerings and a user-centric analysis of ad experiences provided by the top ad-supported streaming platforms.
April 21, 2022