Digiday+ Member Exclusives
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Digiday+ Research: Two-thirds of brands, agencies are ready to buy ads on Netflix
Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday research.
June 2, 2022 -
Future of TV Briefing: How a softer-than-expected scatter TV ad market is tilting the power balance in this year’s upfront negotiations
This week’s Future of TV Briefing looks at how last year's upfront negotiations and the past year's scatter market have created the conditions for the power balance in this year's upfront negotiations to be more even than in the past two years.
June 1, 2022 -
Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing
As brands look to participate in moments made for marginalized communities, experts warn them to tread lightly.
May 31, 2022 -
Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing
Cannabis marketers and media aim to convince a wider swath of advertisers, CPG and QSR in particular, that their consumers are worthy of being marketed to.
May 30, 2022 -
Media Briefing: What publishers’ latest earnings reports say about the state of the media business
In this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Future plc, Gannett and The New York Times.
May 26, 2022 -
Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market
This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years.
May 25, 2022 -
Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content
Social media experts have mixed feelings on brands chasing viral moments, noting that it's a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press.
May 24, 2022 -
Media Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer
In this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.
May 19, 2022