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Digiday+ Member Exclusives
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Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing SummitPublishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings.
September 21, 2023 -
Future of TV Briefing: The 2023 glossaryThis week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
September 20, 2023 -
Marketing Briefing: How marketers’ perception of linear TV is changingIt's an unusual moment for linear TV, which is likely adding to the ongoing perception shift of TV among marketers who may now question if they need TV rather than assume its necessity.
September 19, 2023 -
Digiday+ Research deep dive: Publishers crack the code of making Instagram work for themA Digiday+ Research survey found that things are heating up when it comes to publishers' use of Instagram, and if things keep trending in the same direction it's possible that Instagram could even surpass its sibling social media platform.
September 18, 2023 -
Media Buying Briefing: Agencies’ views for and against bid shadingEver since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides.
September 18, 2023 -
Pitch deck: Inside the TikTok Shop pitch to brandsIf TikTok can get this right, the platform can make a lot of cash by taking a cut from its Shop purchases.
September 14, 2023 -
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy sideIn this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how Google dominates in both marketing spend and confidence on the buy side, and the latest installment the Digiday Subscription Index, which focuses on professional publications.
September 14, 2023 -
Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shopDPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can.
September 14, 2023