Digiday+ Member Exclusives
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Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’
The major media buying organizations are pretty much done with registering upfront budgets with the big TV sellers, and the early movers are said to have secured lower pricing increases.
June 10, 2022 -
Digiday+ Research: A guide to the top 10 ID alternatives for publishers
Here is a comprehensive overview of what makes each of the ID providers unique and what types of clients they are best suited.
June 9, 2022 -
Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data
In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.
June 9, 2022 -
Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover
This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks' and advertisers' efforts to shift to a multiple currency era.
June 8, 2022 -
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.
June 7, 2022 -
Digiday+ Research: Cookie concern is real — 71% of agency, brand execs worried and don’t know what’s next
Digiday surveyed agency and brand pros about third-party cookie concern and what they're doing about it. The results revealed widespread uncertainty.
June 7, 2022 -
Media Buying Briefing: Sustainability once again takes center stage across digital media
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor.
June 6, 2022 -
Media Briefing: A Q&A with The Cut’s Lindsay Peoples
In this week's Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month.
June 2, 2022