Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead

In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research.

Media Briefing: Media execs set sights on non-ad revenue streams in 2024

While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year.

Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024

This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2024.

Marketing Briefing: What will the top marketing trends in 2024 be?

While of course, "someone will predict the death of 'traditional advertising' [sic] for the 25th year in a row," said Lachlan Badenoch, chief strategy officer at Carmichael Lynch, the predictions for 2024 focused on cultural shifts and potential third-party cookie fallout.

Media Briefing: The media industry’s top takeaways from 2023

Media execs share their top takeaways from 2023.

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How the future of TV shaped up in 2023

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023.

Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

As we wrap up the year, we wanted to look back on the marketing trends that dominated 2023.