Digiday+ Member Exclusives
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Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver
The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source.
February 14, 2023 -
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising.
February 13, 2023 -
Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV
Brands prefer investing in connected TV over traditional TV — if they're spending on TV at all, a Digiday+ Research survey found.
February 9, 2023 -
Media Briefing: Market check on which ad categories are spending on publisher campaigns
Travel, auto and CPG are all spending with publishers this quarter, while tech, finance and beauty seem to be keeping their wallets shut.
February 9, 2023 -
Future of TV Briefing: What counts as a video view? It depends
This week's Future of TV Briefing looks at how the definition of what counts as a video view is becoming increasingly unclear, not only within the digital video market but across the broader TV, streaming and digital video landscape.
February 8, 2023 -
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue?
February 7, 2023 -
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to spend on CTV than traditional TV.
February 7, 2023 -
Media Buying Briefing: How will independent agencies fare this year?
Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively.
February 6, 2023