Digiday+ Member Exclusives
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Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’
Illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared in out Town Halls.
October 17, 2022 -
Media Briefing: How publishers are trying to get around the registration wall problem
Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seems to be doing the trick to get readers' emails.
October 13, 2022 -
Digiday+ Research: Significant gap between agency confidence in TV advertising — and what they actually spend on it
A Digiday survey found that agencies' confidence in TV's success as a marketing channel has actually grown over the last six months -- even if their ad spend doesn't show it.
October 12, 2022 -
Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming
This week's Future of TV Briefing features a conversation with MLB's revenue chief about the league's streaming deals with Apple TV+ and Peacock and its streaming plans for future seasons.
October 12, 2022 -
Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service
In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using NLP and data-driven personalization.
October 11, 2022 -
Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’
Rather than concentrating on a single weekend -- especially one with a fraught history for many ad buyers on which Facebook's ads manager would often have issues around Black Friday and Cyber Monday -- DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season.
October 11, 2022 -
Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit
Looking ahead to this week's Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry.
October 10, 2022 -
Digiday+ Research: Amazon holds untapped marketing potential for brands, agencies
Digiday's survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.
October 6, 2022