Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

Influencer marketing RFPs are now asking for more from potential agencies and platforms.

Media Buying Briefing: Exploring the many ways creative and media are coming back together

For a number of reasons, creative agencies are expanding into full-service by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks.

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)

Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they're still wary of the economy after such a tough year.

Research Briefing: Marketers make the shift as Google actually kills the cookie

In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research.

Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests

Publishers are picking and choosing where they want to play in Google's Privacy Sandbox.

Future of TV Briefing: Media and entertainment matchmakers, 2024 edition

This week’s Future of TV Briefing looks at the potential tie-ups that media and entertainment could see as the M&A market appears set to heat up.

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months.

Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industry

Surprisingly, publishers don't feel like their companies fared that badly in 2023. And they think their companies' prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.