Digiday+ Member Exclusives
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Digiday+ Research: Most publishers agree a recession is coming, but a third haven’t done anything to prepare
Publisher worry concerning an impending recession and the actions being taken to prepare aren't proportional to those expectations.
September 7, 2022 -
Marketing Briefing: Despite more pressure on Q4 this year and the start of ’23, marketers are taking it ‘one month at a time’
Despite that added pressure to Q4, some marketers still don’t have a clear picture on their plans for the quarter as planning windows have shortened for some.
September 6, 2022 -
Digiday+ Research: Agencies’ confidence in marketing channels isn’t shaking out well for Meta
Digiday+ Research asked agency professionals about how their confidence across various marketing channels is shaking out compared with the beginning of the year and found that confidence is growing in many cases – but not all.
September 6, 2022 -
Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4
Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available.
September 5, 2022 -
Media Briefing: Media company matchmakers, September 2022 edition
It's time for another round of media company matchmakers as we predict where the M&A story goes next.
September 1, 2022 -
Future of TV Briefing: The 2022 glossary
This week’s Future of TV Briefing aims to define some of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
August 31, 2022 -
Digiday+ Research deep dive: Publishers look to capitalize as people head back to events
Digiday+ Research surveyed publisher professionals to take stock of publishers' events businesses, especially as attitudes about attending events -- and the potential revenues associated with them -- shift dramatically.
August 31, 2022 -
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more established Instagram influencer marketing landscape.
August 30, 2022