Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can

The price increase at a time when many marketers are pulling back on ad spending given economic uncertainty will have marketers looking to get as much bang for their buck as possible with the game to justify the investment, according to marketers and agency execs. 

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha

Agencies are beginning to research and learn about this cohort born after 2010, as experts say the work will be crucial in connecting with future generations.

Digiday+ Research: Most agencies held onto or added staff in 2022 as they hold out hope for 2023

Despite the economic doom and gloom that ushered out 2022, most agencies added to their full-time staff in 2022 — likely to back up a wait-and-see approach to 2023.

Media Briefing: Bloomberg Media bets global expansion, TV and video will help weather the storm

Bloomberg Media's CEO chats with Digiday about the company's growth in 2022 as well as how the publisher is bracing itself agains

Digiday+ Research: Publishers see a big drop-off in optimism for 2023

Our survey of 71 publisher professionals found that optimism has really taken a hit in the media industry over the last year.

Future of TV Briefing: Smart TV makers seek to steal the screen

This week’s Future of TV Briefing looks at how Roku's push into the smart TV manufacturing business reflects the changing state of the connected TV market.

Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT

Marketers and agency execs say that they don’t see ChatGBT taking copywriting jobs but that it will likely be a tool advertisers use to help the creative process going forward. 

Digiday+ Research: Agencies think their companies will fare better than the industry in 2023

Agencies feel good about the year they each had in 2022, how 2022 shook out for the industry and where they'll end up in 2023. But there is a clear shift happening away from unfettered optimism toward cautious optimism among agencies.