Digiday+ Member Exclusives
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Digiday+ Research: Buy side braces for a recession, but with a wait-and-see approach
Digiday+ Research surveyed agencies and brands to find out whether they're expecting a recession in the coming months and, more importantly, what they're planning to do about it.
September 15, 2022 -
Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster
Publishers are reporting that their clients have more demanding expectations with tighter timelines and stricter results they need to deliver.
September 15, 2022 -
Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
This week’s Future of TV Briefing checks in on where the TV advertising industry's measurement shift stands heading into the new season.
September 14, 2022 -
Digiday+ Research: Publishers keep a firm footing in remote, hybrid work
Digiday+ Research surveys conducted over the last year and a half revealed that publishers are heading back to the office – but not in a full-time capacity.
September 13, 2022 -
Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet
As impending economic downturn brings many uncertainties, industry experts say media buyers can count on OOH as a media channel.
September 13, 2022 -
Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing
A rarity in the male-dominated VC world, Partalo believes that now that the media world has been optimized to the hilt, the content world is next up, given the ease of access to technology like AI.
September 12, 2022 -
Media Briefing: How the digital media industry spent the summer
Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring.
September 8, 2022 -
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry.
September 7, 2022