Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback?

Media Briefing: Publishers’ new power player: the AI negotiator

Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers' businesses.

Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers

This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.

Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry 

As advertising nears a double-digit revenue figure for Amazon, a Cold War between it and Google is starting to emerge. 

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.

Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role

A Google exec leading search and AI partnerships is joining The New York Times to manage relationships with platforms and big tech companies at a pivotal time.

Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments

This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.

Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets.