Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season

Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.

Media Buying Briefing: Overheard at the Media Buying Summit

During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges. 

Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals

This week's Media Briefing looks at how publishers are receiving credits to use AI companies' large language models as part of content licensing deals.

Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.