Digiday+ Member Exclusives
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Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half
Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.
May 29, 2025 -
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
May 28, 2025 -
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
May 28, 2025 -
Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come
Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era.
May 27, 2025 -
Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients.
May 26, 2025 -
Digiday+ Research: Marketers plan less upfront spending this year
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.
May 23, 2025 -
Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers
After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here's what it means for publishers.
May 22, 2025 -
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.