Digiday+ Research: Amazon’s importance to marketers’ holiday strategies grows this year

Amazon will be a major player in marketers' holiday strategies this year, and its position in holiday sales and marketing is only growing stronger.

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand.

Media Buying Briefing: A tale of two reports (on media agencies)

Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire to change remuneration toward business outcomes.

Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback

Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

As the holiday shopping season kicks off, Digiday+ Research sat down with brand and retail marketers to see how they've prepared for the season.

Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV

This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.

Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

CMOs and agency execs say brands need to listen to voter feedback to understand if they know what resonates with consumers. 

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they'll put the most focus in the coming months.