Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.

Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet

The FT's AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works.

Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports

This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain's infrastructure and require new standards.

What Forbes, Dotdash Meredith, BuzzFeed and other publishers are saying about AI in 2025

Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they're using AI in 2025, from how they're building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI.

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’

It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands.

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

Innovations happening in audio investment, like geotargeting, are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector. 

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they'll put toward influencer marketing.

Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies

Data shows the TikTok ban in the U.S. didn't have much of an effect on publishers' site traffic, while publishers focus efforts on their onsite short-form video strategies.