Ad Tech Briefing: Agencies reposition for the agentic era

The battle over infrastructure, interoperability and operational control is under way.

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

The gap between agentic advertising’s promise and its reality. 

Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Pitch deck: X leans on AI and performance in a bid to win ad dollars

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.