Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.

Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.

Media Briefing: Publishers rewire sales teams for the outcomes era 

Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.