Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Experts share their thoughts on the most effective remedies to drive market impact.

​​Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

The first installment of Digiday+ Research's 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations.